Carolinas HealthCare

They're a truly integrated system that needed their story told. So we introduced new products like Virtual Visit with digital, social and out-of-home efforts.  We re-purposed video of Cam Newton to promote fitness, turning it into a successful social campaign where you could ''Cam Yourself" and share the results. Oh, and our spot for their children’s hospital was shot entirely by a crew of patients and is cute as hell.